Director of Corporate Development
Peter Wilensky – Director of Corporate Development
Peter Wilensky is the Director of Corporate Development at Lifematters, responsible for financial strategy, corporate development and business analysis, and brings almost 20 years of financial and management experience in the healthcare industry. Prior to joining Life Matters, he was the AVP for Business Management at the Inova Center for Personalized Health, where he managed the financial reporting, budgeting and forecasting, business partnership modeling and operations for the health system’s development of its 117-acre campus and its research and commercialization activities. Earlier positions include Director of Finance for health literacy start-up EdLogics and Vice President of Corporate Development and Investor Relations at e-Prescribing and secure email company ZixCorp. He has also provided consulting and advisory services while at Windsor Group Securities, Marakon Associates, Charles River Associates and as an independent consultant. He has an AB in Economics from Harvard University and an MBA in Finance and Multinational Management from the Wharton School at the University of Pennsylvania.
He joined Lifematters because he fervently believes that the home is the next frontier in healthcare and that home care is an essential element in the healthcare continuum. He appreciates the privilege to serve seniors and help them age where and how they want to. In his own home, he is hopelessly outnumbered by his wife and three daughters (even the dog is female!).
Director of Clinical Services
Caitlin Houck – Director of Clinical Services
Caitlin Houck joined the Lifematters team in December 2019 as the Director of Clinical Services. Most recently she worked as a supervisor for the District of Columbia Department of Health in the Health Regulation and Licensing Administration. In this role, Caitlin was responsible for overseeing a multidisciplinary team of inspectors and ensuring the programmatic content and effectiveness for several licensed provider types, to include Home Care Agencies, Assisted Living Residences, and Nurse Staffing Agencies. She provided consultation and technical support to licensees in all regulatory matters and was an active participant in the formation of the Home Support Agency provider type. Caitlin is a federally-certified surveyor for Intermediate Care Facilities for Individuals with Intellectual Disabilities. Prior to DC Health, Caitlin served as the Director of Nursing for Capital City Nurses Healthcare Services, which operates a regional home care company based in Bethesda, Maryland. Her clinical bedside roots are as a cardiology nurse. She has a BA from Colgate University and earned her Master of Science degree in 2011 from the University of Maryland School of Nursing in the Clinical Nurse Leader (CNL) program.
There have been a number of experiences over the years that have inspired Caitlin’s desire to work with seniors. She lost 2 of 3 grandparents during her college years and wished that she would have been more established in her adult life to do more to help them at that time. Later, as a bedside cardiology nurse, she was caring for a patient who declined further hospital treatment for his worsening heart failure. He instead opted to receive palliative care at home, which was not a common decision, especially at a large urban teaching hospital. His family had gathered to support him, and it was a profound moment that shaped Caitlin’s nursing career. Her subsequent experiences as a home care nurse have been some of the most meaningful and fulfilling. Caitlin believes that it is a privilege to be invited into a person’s home to provide them with care, to support and connect with family caregivers, and to develop a long-term relationship while helping individuals to age-in-place.
Director of Human Resources
Tiffany Blye – Director of Human Resources
Tiffany Blye is the Director of Human Resources at Lifematters. Tiffany holds a Certificate in Human Resources Law from GW University and has 17 years of experience working in Human Resources and possesses broad knowledge of Human Resources in a variety of sectors. She has the ability to interact with staff at all levels from hourly staff to senior executive level and her areas of expertise include employee relations, on-boarding, employment regulations, performance management, employee training and manager coaching. Tiffany is a collaborative communicator focused on building relationships and implementing best practices in Human Resources to drive positive change and support corporate cohesion.
Tiffany joined Lifematters from Cushman & Wakefield Commercial Real Estate where she rose from HR Generalist to HR Manager of the Mid-Atlantic region. During her 17-year tenure in the Human Resources Department at Cushman & Wakefield, Tiffany provided strategic partnership and hands-on support to develop and deliver people initiatives that supported the organization’s executive leadership. In addition, she provided a wide range of Human Resources activities for 720+ employees. Tiffany is an active member of Society of Human Resources Management (SHRM) and is currently studying for her SHRM-CP (Certified Professional in Human Resources) Certification.
Tiffany is driven to serve seniors because honoring and respecting the elderly are two important traits that were instilled in her by her family. During her childhood, the majority of Tiffany’s time was spent at the home of her maternal grandparents. Being around them, their siblings and other older family members was always a joyous time. With 15+ years of experience working in the Human Resources field, Tiffany’s goal is to provide our clients and employees with exceptional customer service.
Director of Finance
Holly DeFrancis – Director of Finance
Holly DeFrancis is Lifematters’ Director of Finance. Holly is a dynamic finance professional with a track record of establishing best practices to support high growth companies. She earned both her BBA and MSA at James Madison University, where the warm, altruistic culture encouraged students to pursue meaningful work helping others. Her career started as a CPA in public accounting but she found her passion for serving patients in the biotech industry. She has worked in a wide variety of digital and biotechnology based firms providing financial strategy and acumen. Holly has 10+ years of progressive accounting experience and is joining us from Catalent Pharma Solutions, a $2.5B global provider of pharmaceutical delivery technologies, where she served as Assistant Controller – Revenue & Accounts Receivable. Previously, Holly has also worked as Director of Financial Planning and Analysis at Aziyo Biologics Inc., a $50M experienced start-up specializing in regenerative medicine, and as Finance Manager at Presidio Inc., a $3B digital technology company.
In her personal life, she has a long history with home health care as a client. Through her experiences with close relatives and friends, she knows the profound impact that a compassionate, trusted carer can have on the daily life of loved ones. She is thrilled to take on a leadership position at Lifematters to help drive success at an industry leading company that prioritizes both the emotional and physical needs of clients. Holly will be a welcome addition to our Accounting & Finance team.
Outside the office, Holly is an avid swimmer who enjoys just about anything that involves water. In her spare time, she cooks, reads, and gardens; but her favorite hobby is raising rescue animals. Right now, she has a pair of 8-month-old kittens that will melt your heart.
Director Care Management
Ada Horsfall – Director Care Management
Ada Horsfall joined Lifematters in June 2020 as the Director of Care Management. Ada is a patient-centric business professional with a passion for holistic senior care and management. She is passionate about helping seniors improve their quality of life, maximize their independence, and age in place with the dignity and respect they deserve. Ada holds MBA, MHA, and MD degrees from the University of Maryland Global Campus and the University of Port Harcourt Teaching Hospital. Ada works collaboratively across health systems and with diverse teams to improve senior care experience and expand our services to new frontiers. She believes in hard work, dedication, teamwork, continuous learning, self-improvement, and in keeping it simple and sweet (KISS)!
Ada is driven to serve seniors as her grandmother has several health challenges and is on a variety of medications, making it extremely difficult for her to manage her health care needs by herself. Ada’s grandmother’s difficulty in navigating the healthcare system and her inability to be a strong advocate for herself fueled the passion in Ada to be an advocate for seniors, as most seniors have difficulty advocating for their health needs, struggle with keeping up with doctor visits, are easily exploited and unfortunately, even taken advantage of.
Maria Cristina Corotan
Senior Director of Client Service
Maria Cristina Corotan – Senior Director of Client Services
Maria Cristina Corotan, CSA is the Director of Client Services at Lifematters. She has a degree in social work and public administration and more than 15 years of experience in the healthcare industry. Cristina started her career in the field as a CNA before becoming an administrator for an assisted living facility in California. She also worked as Client Services Manager for a non-medical home health agency covering San Francisco and San Jose areas moving before to Virginia in 2016.
Cristina joined Homecare.com during its inception and worked her way to become the manager for Recruitment and Staffing Department. She led a team of 5 recruiters that helped the company grow its service areas from 3 to 12 states. Her team also worked with the IT Department to develop a user-friendly app for caregiver check-in and reporting. After Homecare.com, Cristine worked as a Healthcare Recruiter for a major recruitment company in the DMV area. While working as a recruiter, she completed the program for Certified Senior Adviser, which complemented her direct experience working with the geriatric population.
While completing her CSA program, she accepted the offer to work as Operations Manager for an IV-certified infusion nursing company where she closely worked with infusion pharmacies and various referral sources within the healthcare environment. During this time, she decided to enroll in an LPN degree program which she is hoping to graduate from this year.
Cristine has joined Lifematters because she believes in what the company stands for and is excited to have the opportunity to be part of its mission to provide quality and proactive service particularly in this COVID environment.
Senior Director of Flex Care Services
RosaLinda Avalos-Robinson – Senior Director of Flex Care Services
RosaLinda Avalos-Robinson is the Senior Director of Flex Care Services. As the Senior Director of our Flex Care division, Rosa oversees the operations and management of our five flex care sites at Falcons Landing, Knollwood Life Plan Community, The Fairfax, The Jefferson and the Residences at Thomas Circle. In this role, Rosa visits the sites weekly, checks on staff and operations, meets with building management and meeting with the residents of these communities and putting names to faces, her favorite part of the role.
Rosa been with the Lifematters since May of 2011 and has held many roles. She has grown from caregiving to Site Manager to working in the corporate office as a Coordinator and Director of Client Services, before being promoted to Senior Director of Flex Care. She has learned the many roles that allows Lifematters to operate and is able to focus on the big picture of where we want to be without forgetting the details of what it takes to get there.
Rosa is driven to serve seniors because she grew up around a lot of elders listening to their stories and helping them run errands. Rosa loved to be around her grandfather – he was an artisan and knew how to make something from nothing, including chairs, beds, matts, and he even knew how to play 5 instruments! She is also the eldest of 5 and it was her responsibility to help look after her siblings; caregiving is second nature for Rosa.
Rosa can speak, read and write in English and Spanish and she loves to listen to music, read and draw. Rosa also enjoys going to the gym or doing home workouts in her free time and is the proud mother of two strong, beautiful and bright girls that are her world!
Project Coordinator, COVID Response
Allison Imhoff – Project Coordinator, COVID Response
Allison Imhoff recently joined the Lifematters team in October 2020 upon moving to the DC metro region. Allison coordinates Lifematters’ COVID testing, vaccination, and PPE distribution programs, as well as working in the Accounts Receivable department. Originally from New Jersey, Allison earned her Bachelor’s degree from Sacred Heart University and her Master’s degree in Social Work from Fordham University. Allison is a Licensed Social Worker in the State of New Jersey and a Licensed Graduate Social Worker in the District of Columbia. After completing her MSW, Allison served as the Assistant Director of Residential Services at a community mental health center for 2.5 years.
Allison is driven to this field of work because of her background in social work and passion for serving vulnerable populations, as well as her personal experience growing up with her grandparents. As a child, Allison’s grandparents served as her caretakers, role models, and friends. Despite Allison’s grandparents having over 30 grandchildren and their heavy involvement in various social clubs, they still managed to take Allison in anytime she was sick or needed a babysitter. Allison recognizes the significant role her grandparents played in her life and she believes her grandparents, and all seniors, deserve the same love and care they provided to her growing up. Outside of work, Allison enjoys hiking, painting/water coloring, traveling, guitar, and a good cup of coffee.
Kim Miller – Payroll Manager
Kim Miller Kimberly Miller is our Payroll Manger in the HR department and has been with Lifematters since February 2020. She came to Lifematters with 19 years of payroll experience. 8 of those years have been with Paychex, which is the current payroll system we are using. Kimberly was a Mathematics major at Morgan State University in Baltimore. She loves live music, karaoke and happens to sing in a Motown Cover band by the name of Groove Spot Band and show as well as a R&B cover band by the name of CRUSH when there isn’t a pandemic. Kim is very easy to talk to and enjoys offering her assistance in any way possible.
Craig Ackerson – LAN Lord
Craig Ackerson has been with Lifematters’ IT department since August 2015. He holds a Computer Science degree from the University of Maryland College Park and is a Microsoft Certified Systems Engineer. Craig began his career working for a large health insurance company, MAMSI/US Healthcare. He later become an IT consultant, assisting small and medium sized business in managing their IT infrastructure. As sales engineer for a software company, Craig managed the datacenter and assisted the sales team in delivering pharmaceutical marketing portals to large pharmaceutical companies before joining Lifematters.
Craig is driven to serve seniors based on his past experiences in the industry and the relationships he was able to form with seniors he worked with. As a college student, Craig got a temporary role in an assisted living community. He assisted staff with cleaning parts of the facility such as vents, air condition ducts, outside of windows etc. There was one resident who typically spend all day yelling “Help! Please help me!!!” to all at the facility. This resident took a liking to Craig and would follow him around, sometimes for hours in a row, quietly saying “Help, please help me!!!” to only Craig. The nurses and staff at the facility were more than happy for Craig to take twice as long to do the work so long as he kept the resident by his side as long as she wished! In his free time, Craig is a DJ/Producer and hosts a weekly radio show.
Laura Linehan – Executive Assistant
Laura Linehan joined Lifematters in June 2020 as the Executive Assistant, supporting our President & COO and working on special projects in business operations, marketing and human resources. Originally from Connecticut, Laura is a graduate of American University School of International Service and spent a semester studying abroad in Rabat, Morocco. After graduating, Laura remained in the DC area and most recently worked as an Immigration Paralegal at a law firm in Bethesda. She has a range of experiences at start-ups, non-profits, and private sector and is passionate about operational and project-based improvements, strategy, and growth.
Laura is interested in the home industry because she believes in the importance of high quality, compassionate care for the seniors in our community and the many ways in which the industry can grow and adapt to best support the goal of aging in place. In her spare time, Laura enjoys cooking, reading, running, rugby, and travelling.
Director of Care Coordination
Peter Clopton – Director of Care Coordination
Peter Clopton is a Director of Care Coordination and has been with Lifematters since April 2009. Peter Clopton is a leading expert in private duty home care. He works with numerous families and organizations utilizing Lifematters’ services in Montgomery County Maryland and has contributed to the successful growth of the company over the last 12 years. He has worked closely in conjunction with the CEO and the management team to streamline’s company processes, create marketing material, train new employees and create educational presentations for leading hospitals, assisted living, nursing homes and rehab communities in the industry. Peter is an avid member of D.C. Senior Resource Group and Grass Roots Organization for the Wellbeing of Seniors which provides education and networking meeting for senior serving professionals. He holds a Bachelor of Science in Marketing from the University of North Carolina at Wilmington.
Peter came to Lifematters because his grandmother had Alzheimer’s and his family hired a caregiver from Lifematters to assist her at home. His family loved the caregiver and how she really cared for his grandmother and set the family at ease. Peter decided to take his sales and management experience to help families make a difference. Peter is a lifelong Washingtonian, and he enjoys snowboarding, surfing, and outdoor activities with his 3 children.
Director of Innovation and Business Analytics
Michael Holvey – Director of Innovation and Business Analytics
Michael Holvey is joined Lifematters in April 2021 as Director of Innovation and Business Analytics. Michael began his career at a top 20 insurance agency based out of Rochester, NY as a Business Intelligence Analyst. During his time there, he revamped the company’s business intelligence framework and provided more robust reporting for the organization. More recently, Michael has served as a Business Intelligence Manager for a consulting firm in the Arlington, VA area with a focus on federal clients who support public safety initiatives (i.e., emergency communications, cybersecurity, election security). He is passionate about empowering organizations to use data to drive strategic efforts, make better decisions, and successfully deliver on their mission. Michael currently holds his Project Management Professional (PMP) certification, Green Belt certification in Lean Six Sigma, and a B.A. in Chemistry from College of the Holy Cross.
For Michael, he is driven to serve seniors because seniors are an underserved population when it comes to care – in addition to the complexity of issues they face. Most people have first-hand experiences managing care for an elderly relative and witness the incredible impact that great care can have on a patient (and unfortunately, sometimes the opposite). Those same people often spend countless hours providing care themselves, or perseverating on an issue, or just thinking about what’s next. Michael believes that delivering high quality can have a positive, cascading effect that benefits both the patient and their support network – which can be truly incredible.
In his spare time, Michael loves to cook all kinds of food (although he’s terrible at taking pictures for Instagram), read, and play basketball. He also cannot wait to start traveling again!
Alexandra Horton – Director of Care Coordination
Alexandra Horton joined us as a Director of Care Coordination here at Lifematters in August 2020.
Originally from New England, Alexandra moved to the DC Metropolitan area after completing her business degree from Johnson and Wales University. She has spent most of her career in the hospitality industry, which shows in the way she treats others. While working with her healthcare clients, Alexandra became more interested in helping the members of the community, more so the older generations. She understands the importance of caring for loved ones, especially after spending time with her grandparents during their times of transition. Alexandra’s compassion, understanding and friendliness exudes when she is with her clients.
When she is not helping her clients, you can find Alexandra spending time at new restaurants, museums, or with her loved ones. She also enjoys spending time with her dog, Botti, at local parks in Old Town, Alexandria.
Director of Care Coordination
Director of Care Coordination
Hannah Woods – Director of Care Coordination
Hannah Woods joined Lifematters in December 2020 as a Director of Care Coordination. She has 25 years of experience serving healthcare/medical care organizations in sales and management roles and holds a Lean Six Sigma Green Belt certification.
Hannah takes pride in being a passionate and driven medical sales executive. She forms lasting relationships with her clients and is able to achieve consensus and buy-in through needs assessments and extensive interaction. She has a track record of exceeding business objectives and quotas and is highly experienced. Hannah is an industry expert with a strong background in strategic management, problem-solving, and revenue growth. She is motivated and skilled in collaborating with business sales leaders, business partners, and account executives.
Hannah was drawn to Lifematters because of the opportunity to help seniors and their families. In 2009, Hannah lost her grandmother, whom she is named after due to CHF. As a family, Hannah and her siblings all collaborated to make certain their grandmother received the best care at home, where she wanted to be. At the time, they weren’t aware that a place like Lifematters existed, however they did employ a private caregiver to assist with caring for Hannah’s grandmother and she loved that she could maintain some of her independence at her home where she was most comfortable. Hannah feels that this opportunity allows her to bring peace of mind to seniors and families by knowing they will have caring and compassionate caregivers and allow them to be in their own surroundings where they are most comfortable.
In her spare time, Hannah enjoys jazz music, traveling, cooking and spending time with her daughter Amanda, who is a Special Education Teacher in the DC Public School System, and her dog Marley.
Care Coordination Specialist
Rachael Knight – Care Coordination Specialist
Rachael Knight joined Lifematters in June 2020 and is a Care Coordination Specialist. She holds a Bachelor’s degree in Health Services Administration with a minor in General Business from James Madison University and wants to help seniors everywhere find the best home care. Rachael is inspired to serve seniors because she is very close with her maternal grandmother and they talk every day on the phone for at least an hour. She loves hearing her grandmother’s stories and making her feel loved. Rachael also worked at an Assisted Living Community for one and a half years (Tribute at One Loudoun) and says it was the best experience of her life. She had the pleasure of getting to know the wonderful residents and families and learned a lot about the industry.
Rachael loves spending time with her husband and two little poodles. She married her high school sweetheart of 7 years on January 4, 2020 and her family means the world to her. Rachael also enjoys riding her bike, participating in Women’s Bible studies, volunteering, and cooking.
Leila Niyokindi – Senior Accountant
Leila Niyokindi joined the Lifematters Accounting team March 2021 as Senior Accountant. Leila is originally from Burundi (Eastern Africa) and is a family oriented and caring person. She believes hard work, teamwork and communication are the keys to success. With an undergrad in economics, Leila got her start in accounting after college as a Payable Specialist and later decided to pursuit her Master’s in Accounting Information Systems from the University of Maryland, University College. She has worked in many different industries for the past ten years including entertainment, oil and SaaS, doing work she enjoys from bookkeeping to financial management. Leila most recently worked for StarCompliance, a medium size company specialized in software compliance as a Staff Accountant for the past 3 years. She handled a large volume of AP and AR, managed GL activities, accounts reconciliations, month end close; created and analyzed financial statements and assisted with annual audits.
Leila has a strong passion of traveling, learning new things, and exploring different cultures and food. She loves hiking, cooking, speaks 4 languages (English, French, Kirundi and Swahili), and is married to Freddy with 2 children, Carla and Amylah.
Director of Care Coordination
Ashley Summers - Director of Care Coordination
Ashley Summers joined Lifematters as a Director of Care Coordination. Armed with a B.S in Law & Society and a background in Event Planning, Ashley has a passion for taking care of others around her. When she was young, she would care for her grandmother and always felt a connection to the nursing and staffing side of care. After a decade of planning events from Non-Profit to Weddings and Social Parties, Ashley decided to pursue her passion for helping in the healthcare industry. She has become numb to working under pressure and finding immediate solutions.
Ashley is driven to serve seniors because making a difference in someone’s life is what drives her the most. Ashley loves taking care of others and making sure that they are properly taken care of. When she was young, Ashley would spend evenings at her Grandmother’s house and help her cook dinner and read together. Those are some of her best family memories, so Ashley values and understands the importance of wanting the best care possible for your loved one. When she was in high school her Grandmother passed away and Ashley knew what that felt like to watch her deteriorate. To honor her, Ashley named her daughter Storey since her Grandmother was an author. It was Ashley’s way of honoring her and this job allows Ashley to continue to honor and make a difference in her name.
Ashley resides in Great Falls, Virginia and has been married for 13 years to Phil who is in the Healthcare IT space. She is the proud parent to a daughter, Storey (11 years) and son, Philip (5 years). When Ashley is not cheering on her daughter at an equestrian competition or her son at a Tee-Ball Game, she loves hiking and spending time outdoors with her family. Ashley also enjoys quiet evenings exploring restaurants with her husband and traveling whenever they can get away together.